RALEIGH, N.C. (MARCH 29, 2018) – Clean, an award-winning integrated branding agency, announced today it was named the agency of record for The Research Triangle Park (RTP), the largest high-technology and research park in North America and the home to more than 250 businesses and 48,000 workers. Clean will provide overall strategic branding and integrated marketing support to The Research Triangle Foundation, the nonprofit entity that manages RTP, as the Foundation undertakes the first major redevelopment in RTP’s history, the Park Center initiative.
In 2014, RTP purchased the 100-acre Park Center along N.C. 54 with the aim of developing a mixed-use central footprint where people also live and socialize outside of working at the corporate campuses. The multiphase project will deliver in-demand amenities such as new retail and restaurants, multifamily residential and hotels, a central marketplace, and public parks. Specifically, this year, RTP will focus on the expansion of 142,000-square-foot startup hub The Frontier into a multi-building campus. The Frontier is home to 85 businesses and has seen more than 300,000 visitors since launching in January 2015. The campus will grow to include additional office towers, open communal spaces, restaurants, and retail.
“In the 1950s, RTP transformed North Carolina’s economy. Today, we’re transforming RTP, adding exciting amenities and opening new buildings at The Frontier,” said Research Triangle Park Vice President of Marketing and Communications Michael Pittman. “As we reimagine the heart of our community, we will benefit greatly from Clean’s strategic vision and expert execution.”
“People move to our region every day because of the Research Triangle Park’s innovation and success,” said Clean CEO Natalie Perkins. “RTP gave rise to our region’s moniker (‘the Triangle’), and we are thrilled to partner on its next-gen identity project to ensure RTP is best positioned to attract and retain employers and talent.”