The cloud that was 2020 rained down unique challenges for the agency world. Slashed budgets. Remote brainstorming sessions. Halted productions. Marketing blackouts. The list goes on.
Even award season has been affected. Like the Grammys and the Golden Globes, the Addys went virtual. Effectively robbing us agency folk of the annual opportunity to schmooze, overindulge and offer congratulations while burying jealousy.
(Did I say that out loud?)
While the Addys have gone virtual, the feeling of accomplishment you get from a good showing is still very real. And, as it turns out, the Addys revealed that 2020 had a gold (and silver and bronze) lining for Clean. Since I can’t brag about our team in person, I’m gonna do it here.
First up, at the local Triangle AdFed Addys, our work earned four Golds, two Silvers, one Bronze, and … wait for it … Best of Show.
Our lone Bronze Addy went to the integrated advertising campaign we created for the North Carolina Department of Health and Human Services, called “Hope is on the Line.”
Our tourism clients had a particularly tough year, yet the work we did for two of them earned Silver Addys: an integrated campaign for the Chapel Hill Orange County Visitors Bureau, called “Just Do You Locally,” and an online campaign for the Charlottesville Albemarle Convention and Visitors Bureau, called “Broaden Your Horizons.”
Our golden goose turned out to be the integrated campaign we created for the North Carolina Department of Health and Human Services, called “Practice Safer Socializing.” The campaign won a Gold Addy and each of the three videos in the campaign earned Gold Addys. Plus, and here’s the capper, the campaign was named Best of Show.
Oh, but we’re not done yet. We just learned that the “Practice Safer Socializing” campaign and its three videos just won four Gold Addys AND Best of Show at the District 3 award show. This means they move on to the National Addys on June 11. Stay tuned.
It’s funny how a global pandemic has a way of shifting priorities and testing teams. (Not that I’ve experienced one before.) Which is why I couldn’t be prouder of the work that we and our partners put into the world this past year. We didn’t just create award-winning work together in a pandemic, we created award-winning work about a pandemic.
As we all start stepping away from our webcams and returning to the office, these awards will do more than serve as decor. They’ll serve as a reminder that, even in the most trying of circumstances, we can do great work.
Now that’s a silver lining, no, gold lining if I ever saw one.