Healthcare – Clean Advertising and Design

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FOR IMMEDIATE RELEASE · November 2023

Raleigh, NC – Lee Davis, Head of Agency for Clean Advertising & Design, announced that the North Carolina Healthcare Association (NCHA) has chosen Clean as their creative agency partner for a new healthcare workforce development campaign.

NCHA represents over 130 hospitals, health systems and healthcare providers across the state. It strives to create a strong and healthy North Carolina by being an innovator, convener, active listener and tireless advocate to ensure local communities have access to the care they need when they need it.

NCHA has asked Clean to develop an awareness campaign that encourages North Carolina teenagers to consider a career in the healthcare industry. Health systems and hospitals are Top 3 employers in 45 North Carolina counties and Top 10 employers in 92 counties of the state, employing more than 268,000 people. Yet, they struggle with continued labor shortages across a wide range of jobs. Clean will achieve this objective by developing a dynamic campaign that includes creative materials, content creation, and a campaign website.

““We are excited about working with Clean to introduce high school and middle school students to some of the many ways they can have a satisfying career in healthcare. When most people think about healthcare jobs, they envision doctors, nurses and other clinical positions, but there are hundreds of opportunities beyond patient care. Jobs in the administrative, business, IT and finance side of healthcare, for example, help provide what clinicians need to succeed. Other job roles may surprise people, from facility design architects or food and nutrition specialists, to working in a virtual visit support role,” said Tatyana Kelly, senior vice president of Planning, Strategy and Member Services at NCHA.

“As an agency focused on doing meaningful work, we couldn't be more excited to partner with the North Carolina Healthcare Association in their efforts to build a homegrown pipeline of future healthcare workers,” said Davis. The campaign will be completed over the course of 2023-2024 and available to healthcare partners of the association beginning mid-2024.

About Clean:

Clean is a full-strength advertising and design agency known for creating work that is simple and beautiful, yet powerful enough to get rid of the most stubborn business challenges. Clean’s solutions are versatile enough to put the shine on brands in industries like Tourism, Healthcare, Technology, Consumer Packaged Goods, Manufacturing, Education, and more. Brands reach for Clean any time they need help with strategy, research, advertising, brand design, digital design, production, experiential, media, or public relations. Reformulated in 2020, Clean inspires action by uncovering simple, authentic truths that are brought to life through beautiful design. For more information, please visit cleaninc.com.

About NCHA:

Founded in 1918, North Carolina Healthcare Association (NCHA) is the united voice of the North Carolina healthcare community. Representing more than 130 hospitals, health systems, physician groups and other healthcare organizations, NCHA works with its members to improve the health of North Carolina communities by advocating for sound public policies and collaborative partnerships and by providing insights, services, support and education to expand access to high quality, efficient, affordable and integrated health care for all North Carolinians.

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FOR IMMEDIATE RELEASE · November 2023

Raleigh, NC – Clean Advertising & Design’s Head of Agency, Lee Davis, announced today that Clean has been named a Silver Award Winner in the Tiny But Mighty "advocacy" category for Modern Healthcare's 2023 Marketing Impact Awards. The award winning campaign was created for The North Carolina Department of Health and Human Services. Clean, first established in 1996 and reformulated in 2020, is an advertising and design agency offering a full suite of advertising and design services for a variety of industries.

Modern Healthcare’s Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, and communication campaigns across all media platforms. The award- winning campaigns have successfully advanced provider, insurer, supplier and advocacy group efforts to deliver high-quality, affordable and accessible healthcare, to promote the health of individual patients, groups and communities, and to help organizations thrive in today's ever-evolving healthcare environment.

A partner of Clean’s since 2020, the North Carolina Department of Health and Human Services (NC DHHS) works to protect public health, ensuring equitable access to healthcare and improving the health of residents of North Carolina. A long-standing initiative of NC DHHS has been to encourage the residents of North Carolina to stop smoking. Several tactics have been used to promote this, inclusive of implementing QuitlineNC, a hotline providing free cessation services for those residents who need help quitting the use of tobacco.

After hotline call volumes dropped during the pandemic, NC DHHS tasked Clean with creating a campaign to boost the use of the hotline and increase traffic to the website hosting additional resources to aid in quitting tobacco. Clean developed a “Quit and Live” campaign to be run in videos, digital ads and paid social media, specifically targeting residents of high-density smoking counties in both English and Spanish versions. The campaign features two cartoon lungs, one healthy and one dead. The tagline reads “You can lose one of your lungs and survive,” magnifying the risk of living with a debilitating disease due to continued use of tobacco products. During the outreach effort, the campaign resulted in a 12.3% increase in average call volume to the Hotline, and 63% increased traffic to the website within a two-month period. NC DHHS also saw a huge uptick in traffic to the Spanish homepage with a 13,500% increase year-over-year, while Spanish-language pageviews increased 2,461% and unique page views rose 3,293%.

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About Clean:

North Carolina Healthcare Association Partners with Clean

Clean Wins Modern Healthcare Marketing Impact Silver Award