press release

Sensus Selects Clean As a Global Creative and Media Agency of Record

RALEIGH, N.C. (NOVEMBER 20, 2017) – Clean, an award-winning integrated branding agency, today announced it has been selected by Sensus, a Xylem brand, to handle creative and media efforts. Clean will partner with Sensus on all aspects of creative and content development, media buying and planning, paid social media strategy, and trade show experience in support of the company’s aggressive growth goals. Clean will support Sensus for all its solutions, including water, gas, lighting, electric, and smart cities to better connect with customers across all utility types.

Sensus, a brand within U.S.-based water technology giant Xylem, works with public service providers, including utilities, cities, universities, and industrial complexes, on data-driven insights and innovation to improve efficiency, save money, increase safety, conserve resources, and promote economic development. With manufacturing operations in the US, UK, Germany, Algeria, Chile, Slovakia, and China, Sensus has more than 80 million smart devices installed globally.

“Our global team is dedicated to serving the Sensus business with innovative and high-impact marketing,” said Sensus Director of Marketing Renee Peet. “Clean was the logical choice to partner with our team, given its savvy reputation, impressive strategy, marketing expertise, and global network of local agencies. We’re excited to continue raising the bar on the work we do in support of our business goals.”

“Sensus is the global leader in smart infrastructure solutions for all utility types with its extensive portfolio of sensors, communications, and data analytics solutions,” said Clean CEO Natalie Perkins. “Being chosen as its agency partner is truly an honor, and we look forward to helping them make a difference for their customers as they expand their smart solutions.”