RALEIGH, N.C. (JUNE 19, 2017) – Clean, an award-winning integrated branding agency, today announced it was selected after competitive review by Raleigh-Durham International Airport (RDU) for a multiyear strategy and branding engagement to evolve RDU’s positioning with the community and the airport’s employees, passengers, and business partners. Clean will support RDU’s overall marketing efforts with strategic discovery and research components, reports, and stakeholder assessments, as well as the creation and execution of new core brand messaging. A multidiscipline agency team led by President and Chief Strategy Officer Jeremy Holden will begin work immediately for implementation starting in 2018.
“RDU is well positioned to be an even more powerful contributor to the Triangle region,” said Kristie Van Auken, Vice President of Communications and Community Affairs. “Building on our strong strategic direction and core values, Clean will be the ideal partner to lead our branding effort. We especially appreciate their brand strategy expertise, breakthrough creative mindset, and strong travel and hospitality background.”
The second-largest airport in the state, RDU welcomed more than 11 million passengers in 2016, the most in its history. With service to 47 destinations including new international nonstops such as Paris, RDU recently unveiled Vision2040, its 25-year airport master plan guiding future growth and development in four key areas: airfield, terminals, ground transportation and general aviation.
“RDU is the gateway for economic growth across central and eastern North Carolina,” said Clean CEO Natalie Perkins. “RDU remains a personal favorite of ours given its ever-expanding route network and ease of use, and we are thrilled to be chosen to help execute its future brand vision.”