the next generation
Protecting the future with information.
In North Carolina, one in thirteen African Americans have sickle cell trait and most don't know it. This is the gene that causes sickle cell disease, a painful blood disorder that can shorten life expectancy. The key to stopping the spread is potential parents finding out their status before pregnancy.
Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s actually the prospect of surviving with a debilitating disease.
Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s actually the prospect of surviving with a debilitating disease.
Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s actually the prospect of surviving with a debilitating disease.
Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s actually the prospect of surviving with a debilitating disease.
T
his campaign makes an emotional appeal to would be parents to find out their sickle cell trait status for the health of their future children, who are at risk of getting sickle cell disease.
the next generation
Clean Advertising & Design
806 McCulloch St., Suite 102
Raleigh, NC 27603
+1 919 504 6513
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Clean Advertising & Design
806 McCulloch St., Suite 102
Raleigh, NC 27603
+1 919 504 6513
Sign up for The Clothesline newsletter, our quarterly airing of agency laundry.