Creating a nation of quitters.

The pandemic caused a lot of people who smoke to delay their quit plans just a little longer. Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s actually the prospect of surviving with a debilitating disease. So, when our partners at NCDHHS requested a campaign to boost calls to QuitlineNC, we focused on that truth and decided to spread the good news to people who smoke: Yes, you can smoke and survive, but you have to quit to live. 

Main campaign spot