Charlottesville, VA – Let your neighbor cook for you

Charlottesville is the locavore capital of the world for a reason. Sure, many dishes are crafted with ingredients from up the road, but from the eateries on the downtown mall to the fast-food franchises, local folks run the restaurant scene. To encourage C’vilians to eat out more, we created a campaign that positioned going out as going to your neighbor’s place for dinner.