Showing diabetes who’s boss.

A diabetes diagnosis can be overwhelming. A lot of the emotions are driven by the stigma around the disease and feeling like you’re no longer in control of your life. But, what a lot of people living with diabetes don’t know, is that NCDHHS offers personalized programs designed to help teach them how to take charge of the disease. So, we created a campaign to increase awareness of these valuable programs and introduced a new term based on diabetes slang intended to inspire people living with the disease to show it who’s boss. The Diaboss, that is.

Main campaign spot
Physician’s office poster