For some reason (well, a lot of reasons) common courtesy and empathy have gone out the window, so we created some posters for businesses to put in their windows. Something to serve as a reminder for us all to treat their hardworking staff the way we did before March, 2020. For crying out loud, they’re […]
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We partnered with Wilmington, NC and its Island Beaches for nearly a decade. An eternity in the agency world. While we shared many successes in that time, one of the most impactful efforts was a campaign designed to inspire travelers to visit in the off season. By promoting non-beach activities and short spontaneous trips we […]
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Charlottesville is the locavore capital of the world for a reason. Sure, many dishes are crafted with ingredients from up the road, but from the eateries on the downtown mall to the fast-food franchises, local folks run the restaurant scene. To encourage C’vilians to eat out more, we created a campaign that positioned going out […]
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When the state loosened occupancy restrictions on businesses like shops and restaurants, the Downtown Raleigh Alliance asked us to create a campaign to help struggling businesses get back on their feet. Rather than ask people to come to downtown Raleigh, we asked those already here (downtown workers and residents) to show their loyalty.
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During trying times like these it’s easy to lose hope if you don’t know where to turn to get the help you need. So our client partners at the North Carolina Department of Health and Human Services looked to us to help raise awareness about HOPE4NC. This vital program connects North Carolinians in crisis with […]
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While the travel industry was in lockdown, our Charlottesville client partners opted to use the downtime to prepare a new campaign. The result was the online-only “Broaden your horizons” campaign which positions Charlottesville as a place where the pandemic weary can experience personal growth through travel.
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During the summer and fall of 2020, the news was full of of stories about college students whose desire to socialize outweighed their fear of contracting a socially transmitted disease like COVID-19. With the pandemic spiking and spring classes ramping up, we launched this campaign to teach young folks how to practice “safer socializing.” See […]
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What do you do when a raging pandemic forces you to stop encouraging people from outside the area to visit your town? You encourage people in your town to support their community by getting outside. Safely, of course.
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Science has proven that wearing a mask is the easiest and most effective thing we can do to help stop the spread of COVID-19. Apparently, that’s not reason enough for some. So, our partners at the North Carolina Department of Health and Human Services asked us to create a campaign that encouraged folks to find […]
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