Promoting “you-centeredness.”

When we needed to help our new partners, Swanson Health Products, create a campaign for their Wellness Inside & Out tm (WIO) line we took inspiration from their tagline, “Self-care isn’t self-centered.” We saw that sentiment embodied in acts like putting on one’s own oxygen mask before helping others. The gist? We can’t take care […]

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Showing diabetes who’s boss.

A diabetes diagnosis can be overwhelming. A lot of the emotions are driven by the stigma around the disease and feeling like you’re no longer in control of your life. But, what a lot of people living with diabetes don’t know, is that NCDHHS offers personalized programs designed to help teach them how to take […]

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Creating a nation of quitters.

The pandemic caused a lot of people who smoke to delay their quit plans just a little longer. Which caused call volume at QuitlineNC to vanish in a puff of smoke. You’d think if your habit could kill you, you wouldn’t give up on quitting. Turns out, dying isn’t the biggest motivator for quitters. It’s […]

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Our shop is open

Our mission is to use creativity to strengthen our community. So, from time to time, we will be creating original works, items, swag, and whatnot and selling them to benefit good causes. The first item up for sale in the shop is our Walk with Ukraine commemorative t-shirt. We have a surplus after our fundraising […]

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We’ve had it with people losing it.

For some reason (well, a lot of reasons) common courtesy and empathy have gone out the window, so we created some posters for businesses to put in their windows. Something to serve as a reminder for us all to treat their hardworking staff the way we did before March, 2020. For crying out loud, they’re […]

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Charlottesville, VA – Let your neighbor cook for you

Charlottesville is the locavore capital of the world for a reason. Sure, many dishes are crafted with ingredients from up the road, but from the eateries on the downtown mall to the fast-food franchises, local folks run the restaurant scene. To encourage C’vilians to eat out more, we created a campaign that positioned going out […]

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Downtown Raleigh Alliance – Raleigh Loyal

When the state loosened occupancy restrictions on businesses like shops and restaurants, the Downtown Raleigh Alliance asked us to create a campaign to help struggling businesses get back on their feet. Rather than ask people to come to downtown Raleigh, we asked those already here (downtown workers and residents) to show their loyalty.

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NCDHHS – Hope is on the line

During trying times like these it’s easy to lose hope if you don’t know where to turn to get the help you need. So our client partners at the North Carolina Department of Health and Human Services looked to us to help raise awareness about HOPE4NC. This vital program connects North Carolinians in crisis with […]

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Charlottesville, VA – Broaden your horizons

While the travel industry was in lockdown, our Charlottesville client partners opted to use the downtime to prepare a new campaign. The result was the online-only “Broaden your horizons” campaign which positions Charlottesville as a place where the pandemic weary can experience personal growth through travel.

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