Associate Director of Media Strategy & Analytics
Living by a mantra of “media makes the magic happen,” our Associate Director of Media and Analytics Mike Manganillo is a man with the plan. Driven by his curiosity for unique solutions, he is always searching for fresh ways to convey powerful brand stories. With more than 15 years of experience in strategic creation and tactical activation of communication plans cross broad-based media channels, he has a proven track record of delivering award-winning results, across a broad range of industries and clients, no matter the platforms. Mike has spearheaded a plethora of award-winning advertising campaigns and digital media initiatives. His industry experience consists of a diverse portfolio of brands includesing Clearasil, PepsiCo, Lenovo, Mizuno, Travelocity, Dave & Buster’s, New York Lottery, Foot Locker, Nationwide, Sherwin-Williams, ESPN, Virgin Mobile, Merck, and GE.
Here at Clean, Mike works closely with the Creative and Strategist teams to determine the most effective and efficient media channels for each client that will create the greatest impact for our creatives to stand out. In his short time onboard, he’s already left a huge carbon footprint. From creating multimillion-dollar media plans for Lenovo’s first brand awareness campaign to initiating a lead-generation strategy that led to $500K of new business, Mike seeks the greatest impact for our clients.Hand we is also responsible for can’t forget the development of ouran in-house podcast, called “Free Lunch”, which has over 3,000 listeners. We may keep him around for a while.
Outside of the office, Mike enjoys spending time with his family, running marathons, and playing golf. He likes golf so much that he has brought the course to work with him in the form of a small green complete with clubs. Now that’s innovation.