Associate Director of Media Strategy & Analytics
Living by a mantra “media makes the magic happen,” Associate Director of Media and Analytics Mike Manganillo is a man with the plan. Driven by his curiosity for unique solutions, he is always searching for fresh ways to convey powerful brand stories. With more than 15 years of experience in strategic creation and tactical activation of communication plans across broad-based media channels, he has a proven track record of delivering award-winning results to a broad range of industries and clients, no matter the platforms. Mike has led a plethora of award-winning advertising campaigns and digital media initiatives. His industry experience consists of a diverse portfolio of brands, including Clearasil, PepsiCo, Lenovo, Mizuno, Travelocity, Dave & Buster’s, New York Lottery, Foot Locker, Nationwide, Sherwin-Williams, ESPN, Virgin Mobile, Merck, and GE.
Here at Clean, Mike works closely with our Creative and Strategy teams to determine the most effective and efficient media channels for our creative work to stand out for our clients. From creating multimillion-dollar media plans for Lenovo’s first brand awareness campaign to initiating a lead-generation strategy that led to $500K of new business, Mike seeks the greatest impact for our clients. He is also responsible for development of our in-house podcast, “Free Lunch,” which already has more than 3,000 listeners.
Outside of the office, Mike enjoys spending time with his family, running marathons, and playing golf. He likes golf so much that he has brought the course to work with him in the form of a small green, complete with clubs, in his workspace.