Don’t let your brewery event bottom out. We know a big event can be one of the most challenging – but #worthit – promotions a brand does. Clean Director of Public Relations Kiersten Williams shares her tips on how an event can stay ahead of the game when we expect the unexpected. Read her recommendations for a plan-ahead crisis communication toolkit here >
And leading thought! Our group business director for our travel and tourism division, Amanda Marinelli, shares her latest experiences and opinions on shaking up the industry and find places of joy. If you’re looking for some insight this National Travel and Tourism Week, check this out. >
And we’re giving warm welcomes to new hires! Our account and strategy teams greet Associate Director of Strategy Regan Smith, Account Supervisor Joanna Choma, Project Manager Marisa Shields, and Account Coordinator Hannah Beckner. We’re thrilled to have their experience and potential at Clean. Read about their skills here.
You’re in luck. We are starting a series of thought leadership articles, each written by a different person in the agency. The articles will cover relevant industry topics, lessons learned, and the diverse perspectives within our building. Be sure to keep an eye out on LinkedIn for the latest posts. Here’s the first one from Clean President and CSO Jeremy Holden. Dive into his thoughts on creative outlets and storytelling here.
Clean once again is the agency of record for Chapel Hill. With a lot of Tar Heels fans in our building, this is one happy reunion. In the past, we partnered with the Chapel Hill/Orange County Visitors Bureau to create work worthy of the Platinum Award for Best Advertising from the Destination Marketing Association of North Carolina. Expect nothing less this time around. Our new tourism campaign will be launching this summer. Read the full release here.
Halo of Power has hit the shelves. Needless to say, we’re excited to celebrate! Jeremy Holden’s official book release and signing is this week at Quail Ridge Books. The best part? Proceeds from the event are going to the Holt Brothers Foundation to support children who have a parent battling cancer. Learn more about the Holt Brothers Foundation.
Jeremy Holden to discuss media convergence at the IABC luncheon March 27. Jeremy Holden, president and chief strategy officer at Clean, will address the trending issue of media convergence at the March 27 International Association of Business Communicators (IABC) luncheon. He will be joined by two other communications professionals on the panel as they discuss how the traditional boundaries between advertising, experiential, content creation, and PR are dissolving with the advent of technology-enabled, “always-on,” experiential media platforms. This is a conversation you will not want to miss. Tickets are available here.
You could go gem mining in Boone. Or you could just attend the 2019 ADDYs. Our Boone tourism campaign received a Gold Award and a Silver Award for Regional/National Television Commercials and a Gold Award for Regional/National Integrated Consumer Campaign. And, best of all, the integrated campaign was chosen Best of Show. Three other clients – the Charlottesville Albemarle Convention & Visitors Bureau, Durham Distillery, and Lonerider Spirits – also were recognized, bringing our total to seven awards. Read the full press release here.
Strength Is Taking Center Stage. You might have seen our #JoinedInStrength campaign take the Charlottesville, Va. and Washington, D.C. areas by storm last August. Our message of love is back again, this time on The One Show shortlist for integrated campaigns. And we’re in good company with some of the world’s top agencies. Check out the campaign that became a movement here.
The Food Bank of Central & Eastern N.C. has selected Clean for brand refresh. Lucky for us, our newest client is fighting hunger across 34 counties. The Food Bank of Central & Eastern North Carolina has selected Clean for a brand strategy refresh. For more than 35 years, the nonprofit has served our community to ensure no one goes hungry. We can’t wait to sink our teeth into research, interviews, and workshops that will direct the nonprofit’s future vision. Read the full press release here.
The Raleigh business leadership community gained two new members. Congrats to Alexa Tesoriero and Beth Nash for their acceptance into the Greater Raleigh Chamber of Commerce Leadership Raleigh program! These two will join other leaders from across the Triangle and represent the Clean team in the nine-month program to gain deeper knowledge of community issues. We’re honored to have both women selected to take part in one of the Triangle’s most prestigious programs. Check out the full press release here.
The Clean-created interactive website In My Mind received an honorable mention. The Clean-created interactive website In My Mind received an honorable mention from Awwwards. This a great outside peer acknowledgement of our efforts as they reward creativity and inspiration in web design, development, and agency work across the world. In My Mind is the result of a yearlong pro bono engagement with Club Nova, a local nonprofit serving individuals with serious mental illnesses. Votes came from the site’s users based on five categories: design, usability, creativity, content, and overall. Along the way, Awwwards’ voters explored what it was like to experience mental illness from a new perspective. You can try the multimedia, multisensory experience, too, here.
After a summer break from the recording studio, Free Lunch is back! Co-hosts Mike Manganillo and Tom Hickey and special guest host Jenny Storey are joined by Karlie Marlowe, director of marketing and visitor services at the North Carolina Museum of Art. In this episode, we discuss the challenges and successes of marketing a leading art museum with an always-changing technological culture. She shares current and upcoming events and installations with us, including the detail behind the museum’s current “You Are Here” interactive experience. We close with a true-or-false quiz, centered on art, music, and NC State University. You’ll notice Free Lunch is showcasing a new piece of art, too – a brand new logo design. Start listening on SoundCloud and iTunes here.
Renowned creative Bob Ranew joins the Clean team as co-creative director. In his storied career spanning 25-plus years, Bob has delivered award-winning work for national brands such as Audi of America, Krispy Kreme, Burt’s Bees, Cree LED Lighting, Red Hat, BMW Golf, Kioti Tractors, and Long John Silver’s. His impressive talent is sure to create powerful experiences for our clients’ brands.
We’re celebrating six amazing new hires across multiple departments. Each brings unique experience and skills to the table. Join us in welcoming Associate Director of People Brandi Ledesma-Burney, Assistant Controller Leticia Naylor, New Business Coordinator Lindsay Weininger, Social Media Coordinator Niki Bell, IT Support Specialist Steve May, and Receptionist/Office Manager Ben Foster.
We took home four ADDYs at Triangle Ad Fed’s American Advertising Awards. We put our best work forward this year at Triangle Ad Fed’s American Advertising Awards and took home four awards. We won two gold ADDYS – one for our Hyster creative and one for our Carolina Ballet posters. We also took home a silver ADDY for innovative use of interactive technology for Club Nova’s In My Mind, an immersive website, and a bronze for our UNC Kenan-Flagler ROI digital publication. Hard work really is rewarding!
Clean is now The Research Triangle Park’s agency of record. RTP is the largest high-technology and research park in North America, with more than 250 businesses and 48,000 employees. We will provide the Research Triangle Foundation with strategic branding and integrated marketing support as it expands its Park Center project, a mixed-use space that will be home to residential, retail, social, and leisure opportunities outside of the corporate campuses. Further evidence that progress and innovation continue to flourish in the Triangle!
Clean is now agency of record for the NC Zoological Park and Aquariums. Clean is now agency of record for the North Carolina Zoological Park and the four North Carolina Aquariums. We will provide individualized services for each location, including brand strategy, creative, media, and communications support. It’s safe to say we’re in our natural habitat! The new and consistent branding will promote the destinations across North Carolina and neighboring states. Our imaginations are running wild.
LS Tractor has selected Clean as its agency of record. LS Tractor has selected Clean as its agency of record. A division of South Korea-based LS Mtron, the award-winning company expresses its love for the land through production of high-quality tractors and attachments. LS Tractor offers compact tractors, utility tractors, and heavy-duty utility cab tractors, as well as mowers, backhoes, and front-end loaders. Clean is providing overall brand strategy, creative, media, digital, and public relations support as the company looks to build market share and revenue across the country. We are looking forward to helping LS Tractor grow!
First Tennessee Bank/Capital Bank chooses Clean as an agency partner. First Tennessee Bank/Capital Bank has chosen Clean to provide PR support for its Mid-Atlantic region. Memphis-based personal and business services bank First Tennessee is set to merge with Charlotte-based Capital Bank to become the fourth largest bank in the Southeast. Our support will primarily be directed toward the Triangle and Triad regions of North Carolina, key growth markets for the 153-year old financial institution.
Interactive website, In My Mind, aims to destigmatize mental illness. Clean is proud to support another great cause with a yearlong pro bono engagement. Throughout 2017, we worked with Club Nova, a local nonprofit serving individuals with serious mental illnesses. We're excited to share the result-our multimedia, multisensory experience-In My Mind. The interactive website forces users to make difficult choices about worsening symptoms during a first-hand exploration of mental illness. Ultimately, users are shown how they can find help at Club Nova, where the future starts to get brighter-literally.
Which holiday archetype are you? Our 2017 holiday card takes the form of a festive quiz. Answer a few questions about how you’re celebrating the season, and we’ll reveal your personality type. Then see who at the agency got the same results. From Crafty Kringles to Merry Multitaskers, we’re the whole package here at Clean.
Our CEO Natalie Perkins and President/CSO Jeremy Holden are featured in the holiday issue of Raleigh Magazine. The pair discusses the good fortune and hardships they have faced throughout the years, as well as how their time together has made them stronger. Read the full feature article here.
Clean becomes the global creative and media agency of record for Sensus, a Xylem brand. Our new client is smart, innovative, and full of energy. Sensus is a leading provider of technology to the utilities industry, and as the company looks to raise the bar on its market presence, Clean will support Sensus across all its solutions, including water, gas, lighting, electric, and smart cities. Keep an eye out for new creative coming down the line!
Clean has been selected as the marketing agency of record for the Charlottesville Albemarle Convention & Visitors Bureau. From outdoor adventure and scenic vistas to acclaimed winemaking and historic sites, the greater Charlottesville, Virginia, region is a must-see destination. We will enhance the renowned Charlottesville charm with brand strategy, creative, media, and digital services, as well as public relations as required.
Jeff Stillwell, president of Salt Life, joins the latest episode of Free Lunch. We talked Auburn football, grassroots marketing, and Jeff's favorite knockoffs of the popular Salt Life sticker. You'll also have a chance to hear how Salt Life is making a difference in global reefs through their work with Artificial Reefs International and Roatan Marine Park. Listen to the end to the hear two of Jeff's craziest moments as the president of Salt Life!
Clean ranks No. 1 among the 50 Best Places to Work. For the fourth year in a row, Triangle Business Journal named Clean among the 50 Best Places to Work. This year, we took home the No. 1 spot after moving up in size to the medium category. Considering how much we’ve grown over the past four years, adding headcount as well as square footage, the top spot is a particular source of pride. Not only does it signify that “happy employees produce successful and thriving businesses,” but it also proves true the adage of the more, the merrier.
Clean has been chosen as agency of record for Wilson, North Carolina, and we are ready to step up to the plate (be it at a baseball game in Fleming Stadium or piled high with famous barbecue). Our efforts will be tied to marketing support around sports tourism and popular annual draws such as the Whirligig Festival. See y’all in Wilson!
Clean selected for Ohio-based KnowledgeWorks’ brand strategy campaign. From volunteering in first-grade classrooms to working with higher ed clients, we are passionate about education. Our new client, KnowledgeWorks, is a pioneer on the national education scene. The Ohio-based organization focuses on personalized competency-based learning that enables students to thrive in college, career, and civic life. Clean is providing a brand strategy campaign to better define messaging and align KnowledgeWorks’ partners.
We’re welcoming six new hires and celebrating a promotion. Autumn has arrived, and the Clean team continues to branch out with the addition of six new hires across account management, creative, and project management. We are also excited to announce an employee promotion on the account management team.
Clean has been chosen as an agency partner for Credit Suisse, one of the world’s leading financial services companies. As Credit Suisse expands its Triangle operation, Clean will offer strategy, creative, media, and marketing communications to support recruiting efforts at the Research Triangle Park campus. From research and education to food and entertainment, we think the Triangle is the best place to live and work—and we’re pretty sure these future residents will agree.
Senior designer Nikki Steeprock chosen as one of The Drum’s “50 under 30.” The marketing magazine’s list celebrates U.S. women who represent the present and future of creativity. Since joining Clean in 2013, Nikki has worked on a variety of campaigns, gaining expertise in illustration, lettering, and digital media. Her meticulous attention to detail and depth of thinking have earned the agency more than 20 local and national awards. Among her standout projects, she designed the creative for the 2016-17 season of Carolina Ballet and the packaging labels for all Durham Distillery products.
Three Clean employees will join Raleigh business community leadership programs. Congrats to Dickens Sanchez, Lindsay Beavers, and Lera Germaine! From their dedication to service to their professional success, we’ve always known these women as community and industry leaders. They’ve stood out to the Greater Raleigh Chamber of Commerce, too. Dickens and Lindsay have been selected for the Leadership Raleigh program, and Lera has been selected for Emerging Leaders program. We’re honored to have all three of our nominees accepted into these valuable Triangle professional development programs.
NC State University’s Shelton Leadership Center selects Clean for rebranding. With rebrandings for the NC State Alumni Association and the Kay Yow Cancer Fund under our belt, we can’t get enough of the Wolfpack. Next up? A rebranding for the university’s Shelton Leadership Center. Named after an accomplished alumnus and founded to nurture academic and civic leaders, the center offers everything from summer camps and scholarships to programs for veterans and support for rural entrepreneurs. All of us here at Clean (especially our NCSU alumni) are thrilled to aid the outreach through new branding and web design.
Stephanie Perri joins Chamber YPN event to speak on leading across generations. Take a look at the faces of Clean and you’ll see talented people from industry veterans to recent college graduates. It’s no wonder our Vice President and Director of Account Management, Stephanie Perri, participated as a roundtable speaker for The Greater Raleigh Chamber of Commerce’s Young Professional Network event on motivating and leading across generations. She shared lessons learned from a career of bringing together clients and employees of different backgrounds and points in life. From millennials to baby boomers, Stephanie takes leadership next-gen.
… Or, we could say, cruising at 35,000 feet. Clean is rebranding RDU! We’ve been selected by Raleigh-Durham International Airport (RDU) for a multiyear strategy and branding engagement to evolve RDU’s position in the Triangle. As the second largest airport in the state and a gateway for economic growth in North Carolina, the sky is the limit for the new messaging. Here at Clean, we’re preparing for takeoff. Read the full press release
Clean named agency of record for craft spirits maker Durham Distillery. If there’s a mix we love, it’s certainly great design and craft spirits. We’ve been huge fans of Durham Distillery ever since we first tasted their Conniption Gins, Damn Fine Liqueurs, and the latest cold-distilled cucumber vodka – and we aren’t the only ones. Durham Distillery was ranked the No. 2 Best Craft Gin Distillery in the U.S.! Lucky for us, we have been named their Agency of Record. Keep an eye out for more award-winning creative (like the Conniption packaging) to match their award-winning products. See the full release.
Clean has partnered with Bob Barker Company, Inc., the nation’s leading detention supplier, to provide new branding strategy and a creative campaign, including a tagline and print ads. We have a feeling we’ll be binge-watching a lot of Orange Is the New Black on Netflix this summer — and taking note of all the jumpsuits, of course. Do you think Bob Barker might supply Litchfield Penitentiary?
Clean staffers across our creative, strategy, media, new business, and finance departments are moving up. We are celebrating nine promotions and all the hard work that has gone into the agency’s standout year. See theof new titles here.
Warm weather is here and we’re all ready to get outside for some fresh air–and acts of kindness. The Clean team headed to Lake Wheeler to prepare townhomes for Habitat for Humanity of Wake County. From finishing drywall to priming ceilings, we put the finishing touches on 11 new builds. Welcome home!
We are pleased to announce that Jeremy Holden has been promoted to the role ofin addition to his duties as chief strategy officer. With 30 years of global industry experience, Holden has led the agency’s strategy group since joining Clean Design in 2013.
Our own Chief Strategy Officer Jeremy Holden facilitated a breakout session at the Triangle’s2017, a gathering for marketers and creatives to collaborate, learn, and be inspired. Jeremy’s compelling and insightful presentation, “The Message is the Movement,” left no one floundering in a Sea of Doubt.
Clean Design earnedat the 2017 American Advertising Awards (ADDYs) presented by the Triangle Advertising Federation on Feb. 16, including three Gold, four Silver, one Bronze, and the coveted Judge’s Choice Award for Art Direction. But the kudos truly extend beyond our talented creative team to the awesome clients whom we are privileged to serve.
Clean Design had the privilege of crafting a brand video for the Hyster Company that touts what the company does and how they do it. We were able to present their brand in a fun, funky, and tough way.—you’ll wish you could drive a lift truck!
500 error messages—those pesky messages you get when the server is down on a website—are getting a new look. Clean Design is taking advantage of this unused space for an innovative campaign to promote Lenovo’s server reliability. The ads, which ran on Mashable.com and PC Magazine.com, were featured in AdWeek’s Agency Spy. Check out the 500 error message takeover.
This year, Clean Design had the chance to respond to North Carolina’s controversial House Bill 2 through an LGBT tourism campaign for the Chapel Hill/Orange County Visitors Bureau. The campaign was designed to spread the love and remind visitors that all are welcome in the region, in spite of HB2. Recently, an ad from this campaign won the Destination Marketing Association of North Carolina (DMANC) Platinum Award for Best Advertising. Now that’s a win-win..
We’re happy to announce Clean Design has won the branding and strategy work for Global OneMBA®, a worldwide executive MBA program. These lucky students travel to four continents and seven countries in just 21 months. Global OneMBA is designed and delivered by five top international business schools, including the University of North Carolina Kenan-Flagler Business School. We’re thrilled to build on our existing partnership with Kenan-Flagler while we rock all over the world. .
Cue the Tchaikovsky instrumentals! We have barely carved our jack-o’-lanterns, and we’re already looking forward to our favorite holiday event, Carolina Ballet’s The Nutcracker, which celebrates its 15th anniversary this winter. Keep an eye out for thetinged with nostalgia and the tradition of seeing The Nutcracker each Christmas. It has us dreaming of sugar plums, whatever those are.
We’re excited to announce that Clean Design has been named agency of record for Affordable Care, a national dental support organization helping dentists open and maintain successful practices. Clean Design will provide branding, marketing strategy, and creative services to support the organization’s dentist recruitment efforts. We can’t wait to sink our teeth into this project! See the full press release.
In case you were wondering why the office smelled like a Crayola factory all summer, we were simply unwrapping 26,000 crayons. Why? Because we believe in our guiding principles so deeply that we figured they deserve a visual representation in our space. See how we assembled an exorbitant amount of wax into a one-of-a-kind piece of art for the new office. Watch the video.
Did you know every single day in Wake County, the equivalent of a kindergarten classroom of kids is born? It’s true! As Raleigh continues to grow, so does our need for quality schools, from magnet to private to public. We are proud to work with the Wake County Public School System to reinvigorate its programming for magnet schools. See the full story in Raleigh Magazine!
Sorry…not actually taking you out for tacos. But we are bringing a new podcast, Free Lunch, to the table. Each week our media team will demystify the myths about media and discuss the hottest trends with experts in the industry. So put Serial on pause and listen up! To learn more, check out the.
Along with the stories, music, and other elements of Carolina Ballet’s season we wanted to entice the senses. Cue the body paint. Only that’s not body paint, but instead intricate hand lettering. Now, we weren’t the only ones who fell for this typography. Communications Arts magazine has awarded us as a winner in its 7th annual typography competition. Get the full scoop here.
Here at Clean Design, we like to give back. We’re also always up for a little healthy competition. We set a goal to raise $5,000 forLUNGe Forward 5K and to register as one of the top five largest teams this year. With 58 participants, we were the second-largest team and we surpassed our fundraising goal. Here’s to making strides toward wiping out lung cancer—even if it means some of us were too sore to walk around the office the next day.
In addition to the return of sweater weather and cooler temps, Clean Design has reason to celebrate the season. This fall we’re excited to announce 10 new hires across a range of roles, including account management, social media, strategy, media, and public relations. Our new team members bring us to a record 54 employees.
While the U.S. made us proud in Rio, we brought home our own accolades from the Triangle Business Journal’s annual lists, placing first for graphic design, fifth for advertising, and eighth for internet marketing. For more details,.
Our new client sure does! We have been chosen as the new global agency of record for Hyster, the leading international provider of materials handling equipment and solutions. Clean Design will provide overall brand strategy, advertising, digital, media, and public relations support. We’re looking forward to a strong partnership!
Things we love – scratch-made food, beer, and good company. That’s why it’s no surprise we’re excited to announce we have been named agency of record for Carolina Ale House. We will be partnering with the restaurant for brand strategy, creative work, and public relations support.
Clean Design, an award-winning branding + advertising agency, today announced the addition of six new employees to its creative team led by Chief Creative Officer Scott Scaggs. The six new additions to Clean Design will be working in a range of roles, including designing, copywriting, web development, and production.
Oak City 7 sponsors We are sponsoring this year's Oak City 7 Concert Series, the most widely-attended concert series in Raleigh. New for 2016, Oak City 7 will feature 14 concerts with all local North Carolina bands. Looking for us on a Thursday evening? You know where to find us.
We’re proud to announce nine employee promotions across the Clean Design account management, strategy and creative departments. Congratulations to Lindsay Beavers, Eleanor Talley, Kate Benson, Dickens Sanchez, Travis Conte, Mary Webster, Jackie McBride, Nikki Steeprock, and Colleen Carroll!
We’re happy to announce Glen Fellman has joined us as experience creative director. He will lead creative teams in crafting brand experiences across multiple touchpoints including broadcast, digital and print, as well as work as a conceptual copywriter."It’s rare to find someone with Glen’s level of expertise in concept development, writing, and digital experiences,” said Scott Scaggs, chief creative officer at Clean Design. “It’s rarer still to find all that in such a nice guy.".
We wanted to give college students in the area a taste of what it is like to work in a full-service agency. Cue Clean Design’s 2016. In early April, 15 handpicked students had the chance to explore each department of our agency while working on a real-world project for our client, Builders Mutual.
Clean Design is proud to announce our Chief Strategy Officer, Jeremy Holden, now serves on the board of directors for The Lung Cancer Initiative of North Carolina.
What do a professional staffing company, magnet schools, alumni association, and a management consulting company have in common? (Hint: it’s their agency.) We are happy to announce our client list is growing, recently adding Personify, Wake County Magnet Schools, NC State University Alumni Association, and FMI Corporation. From rebranding to website design, we are looking forward to creating great work for great clients.
It was a great year at the American Advertising Federation "ADDY" Awards as our CEO, Natalie Perkins, was honored with theIn addition, we received accolades for our work with clients including Boone tourism, Carolina Ballet,Durham Distillery, Builders Mutual, and last but not least, UNC Kenan-Flagler. We received Gold for our packaging work with Durham Distillery and our out-of-home campaign for Carolina Ballet. You know what that means. We're headed to regionals!
We would like to welcome our amazing new client, a division of Pacific Western Bank! Now this is not your typical bank, Square 1 strives to set themselves apart as a financial services provider to entrepreneurs and their investors. We’re happy to be kicking this relationship off with a website redesign. Keep an eye out for their new site later this spring.
We are out to help change the world! Lindsay Beavers andjoined other business leaders and educators at the annual STEM and Global Studies World Café earlier this month. During the event hosted by Wake Education Partnership, the two were paired with guests from Forestville Road Elementary School and Millbrook High School to brainstorm potential projects to help improve the public-private partnership involving our county schools.
We have been picked to help lead the Pack! Starting with a heavy strategic engagement, we will be rolling out a complete rebranding effort for the. We are looking forward to connecting and energizing Wolfpack alumni across the region and around the world. #Packstrong!
An industry secret, that is. Stop by Clean Design offices on Thursday, January 14 starting at 6 pm as we host the first 2016’s Insider Secret Series event which connects young ad turks with fellow professionals, agencies, and opportunities across the Triangle area. See how we work as an agency, network, and learn more about creative business! If you missed us on the AIGA Tour (or even if you want to say hi again),