RALEIGH, N.C. (FEBRUARY 7, 2018) – Clean, an award-winning integrated branding agency, today announced it has been selected by First Tennessee Bank/Capital Bank to provide public relations support for its Mid-Atlantic markets. Clean will partner with First Tennessee Bank/Capital Bank to help build brand awareness across the Triangle and Triad regions, both key growth areas for the 153-year-old financial institution. Clean will provide a wide range of communications services, including media relations, executive thought leadership, digital initiatives, sponsorships, and community outreach.
First Tennessee Bank, part of the Memphis, Tennessee-based First Horizon family of companies, recently merged with Charlotte-based Capital Bank to become the fourth largest regional bank in the Southeast, with more than $40 billion in assets and 350 branches. Operations in Mid-Atlantic markets will operate under the Capital Bank name.
“Central North Carolina remains a significant priority area for us across all consumer and business lines,” said Rick Manley, President, Mid-Atlantic region at First Tennessee Bank/Capital Bank. “Clean, with their PR expertise, market know-how, and integrated brand approach, was the right local partner to help grow our more-than-a-decade-long presence here. We look forward to working with them to help us engage with current customers and reach new customers across the region.”
“First Tennessee and Capital Bank are well known for their strong community roots and unrivaled customer service,” said Clean CEO Natalie Perkins. “It is truly an honor to be entrusted with promoting that combined legacy in our backyard.”