press release

Clean Selected by The Food Bank of Central & Eastern North Carolina for Brand Strategy

RALEIGH, N.C. (OCTOBER 3, 2018)Clean, an award-winning integrated branding agency, today announced it has been selected by the Food Bank of Central & Eastern North Carolina for a brand strategy refresh. The project will include an audit of the existing brand as well as extensive research, stakeholder interviews, and workshops to gain a better understanding of community perceptions and help guide the Food Bank’s future vision.

Established in 1980, the Food Bank of Central & Eastern North Carolina is a nonprofit organization based in Raleigh that provides food for people at risk of hunger. The organization serves a network of more than 800 partner agencies, such as soup kitchens, food pantries, shelters, and programs for children and adults, in its 34-county service area. The Food Bank has six branches: Durham, Greenville, New Bern, Raleigh, the Sandhills (Southern Pines), and Wilmington.

“For more than 35 years, we have been proud to serve central and eastern North Carolina so that no one goes hungry,” said Peter Werbicki, Food Bank of Central & Eastern North Carolina president & CEO. “We chose Clean to help position us for tackling the needs of our region for future decades based on their combination of strategy expertise and integrated offerings, along with their excellent track record for giving back to the community.”

“The Food Bank of Central & Eastern N.C. does incredible work for our region and serving those in need, and it is truly an honor to partner with them,” said Clean CEO Natalie Perkins.