Clean Design, an award-winning branding + advertising agency, today announced it has been named agency of record for LM Restaurants Inc.’s Carolina Ale House. Clean Design will provide brand strategy, creative, and public relations support to the regional sports bar chain as it looks to expand into new markets.
Carolina Ale House currently has 31 locations across seven states in the South—North Carolina, South Carolina, Florida, Georgia, Tennessee, Texas, and Virginia. The Triangle area alone is home to eight restaurants. Carolina Ale House has expanded significantly since its first location opened in Raleigh in 1999, and an additional 2 locations are planned in the next 6 months.
With a deep history in the Carolinas, Carolina Ale House remains a favorite for consumers of all ages. For sports fans, it serves as the prime location to watch a game, because each restaurant creates a unique viewing experience thanks to an extensive number of TVs that offer optimal perspectives from every chair and table throughout the restaurant. It is also known for its extensive craft beer selection and for its menu with a variety of fresh, never-frozen food.
“To support our rapid growth, we were looking for a strategic marketing partner who could bring to life what consumers love about the Carolina Ale House brand,” said Katherine Goldfaden, LM Restaurants Inc.’s director of brand. “Clean Design was simply the best partner for us as we strive to bring new and innovative ideas and concepts to our restaurants and customers.”
“As long-time Carolina Ale House fans, we are honored to work with one of the Southeast’s most iconic consumer brands as they embark on significant growth across the region,” said Clean Design CEO Natalie Perkins. “Our travel and hospitality team looks forward to working with the LM Restaurants team to ‘redefine’ today’s sports bar experience.”
Carolina Ale House is one of several restaurants run by LM Restaurants Inc., a Raleigh-based family-owned and operated hospitality management group whose brands also include Taverna Agora and a number of Wilmington, North Carolina beach area restaurant destinations.