RALEIGH, N.C. (FEBRUARY 19, 2018) – Clean, an award-winning integrated branding agency, announced today its selection as agency of record for LS Tractor USA, a division of South Korea-based LS Mtron. LS Tractor offers compact tractors, utility tractors, and heavy-duty utility cab tractors, as well as mowers, backhoes, and front-end loaders. Clean will provide overall brand strategy, creative, media, digital, and public relations support as LS Tractor looks to build market share and revenue across the country.
LS Tractor, which began as part of the LG Group, has been building compact tractors for nearly 40 years and earned a reputation for quality and customer satisfaction. The company entered the American market in 2009 with a new U.S. headquarters in Battleboro, North Carolina. Through its dealer network across the U.S and Canada, LS Tractor USA has sold nearly 50,000 tractors in North America, buoyed by numerous design awards and am Equipment Dealers Association Dealers Choice Award in Overall Satisfaction for three years in a row, something no other tractor manufacturer has achieved.
“2019 marks 10 years since we entered the U.S. market,” said LS Tractor USA CEO Mike Blount. “We are seeking a long-term partner to help us position our brand for the decades to come. Clean checks all the boxes, including brand architecture expertise, successful integrated campaign development and execution, sector knowledge, and importantly, a solid reputation for service and professionalism.”
“With its unwavering commitment to performance and value, LS Tractor is one of the fastest-growing tractor brands in the world today,” said Clean President and Chief Strategy Officer Jeremy Holden. “The agency is beyond excited to help LS Tractor USA tell its ‘best-kept secret’ brand story to new markets and consumers.”
LS Tractor USA is part of the LS Group, among the largest corporations in South Korea with annual sales of $30 billion, more than 100 subsidiaries and offices in over 25 countries.