Clean Design, an award-winning branding + advertising agency, today announced it has been chosen by Hyster Company (Hyster), a manufacturer of lift trucks and a leading provider of materials handling solutions worldwide, as its agency of record. Clean Design will provide Hyster with overall brand strategy, advertising, digital, media, and public relations support as the company looks to further elevate its presence in North America and the global marketplace.
Hyster, headquartered in Greenville, N.C., is the leading provider of materials handling equipment and solutions, with a presence in more than 130 countries throughout the Americas, Europe, Asia, and Africa. For more than 80 years, Hyster has been synonymous with durable products that combine innovative designs, industrial strength components, and state-of-the-art manufacturing processes. The brand offers 130 lift truck models configured with both traditional and alternative power options and one of the broadest capacity ranges in the industry—from 2,000 to 115,000 pounds.
“Any logistics or materials handling business looking to improve its productivity is familiar with the prestigious Hyster name,” said Clean Design CEO Natalie Perkins. “We look forward to leveraging all of our agency’s areas of expertise as we partner to craft a new vision for the brand.”
“Clean Design’s combination of breakthrough brand strategy, innovative creative work, and proven marketing communications savvy made them our top choice to continue to build a leadership brand and position us for future growth,” said Lorri Lewis, Hyster Company’s brand marketing manager.
Hyster is a division of Hyster-Yale Group, a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Headquartered in Cleveland, Ohio, Hyster-Yale Materials Handling, Inc. and its subsidiaries employ more than 6,300 people worldwide.