Clean Design, an award-winning branding + advertising agency, today announced it has won the branding and strategy work for Global OneMBA®, an executive MBA program, after a competitive bid. Clean Design will provide branding and messaging tactics to help tailor the program to global markets.
Global OneMBA is the only global executive MBA designed and delivered by five top international business schools: University of North Carolina Kenan-Flagler Business School in the United States; Rotterdam School of Management, Erasmus University in the Netherlands; EGADE Business School Tecnológico de Monterrey in Mexico; Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas in Brazil; and the School of Management, Xiamen University in China.
OneMBA is designed for business professionals who live and work around the world. Students develop the skills needed to lead global organizations with an emphasis on working with multicultural teams. Professors from all five schools and international practitioners provide a framework for understanding the global business environment and management challenges specific to doing business in Europe, Asia and the Americas.
Launched in 2002, OneMBA now has a network of approximately 1,400 alumni in senior leadership positions that extends to more than 50 countries.
“As OneMBA continues to grow and reach more professionals, we wanted to develop a fresh strategy to reach markets across the world,” said UNC Kenan-Flagler Chief Marketing Officer Michael Schinelli. “Clean Design’s strategy-driven approach and proven marketing communications successes made the agency the perfect fit to convey the unique benefits of OneMBA as we look to unify our brand and create messaging to reach those markets.”
“OneMBA is a one-of-a-kind MBA experience ideally suited for today’s international business climate, as it offers professionals a worldwide perspective at some of the world’s premier business schools,” said Clean Design CEO Natalie Perkins. “We’re proud to partner with them and build upon our existing partnership with UNC Kenan-Flagler Business School.”