RALEIGH, N.C. (JUNE 13, 2017) – Clean, an integrated branding agency, today announced it has been selected as Agency of Record for Durham Distillery, a Durham, North Carolina-based maker of gin, specialty liqueurs, and its sixth and latest product, Cold Distilled Cucumber Flavored Vodka. Clean will provide integrated marketing support including creative, media planning and buying, and public relations across the distillery’s full brand portfolio. The win adds to the recent momentum for Clean, whose current client roster includes Lenovo, Lonerider Brewery, multiple tourism accounts, and hospitality brands including the Carolina Ale House restaurant group.
Since launching in Fall 2015, Durham Distillery has skyrocketed onto the regional and national craft spirits scene, winning more than 30 awards for its Conniption American Dry and Navy Strength Gin varieties and Damn Fine Liqueurs, including USA Today 10Best’s No. 2 Craft Gin Distillery and last month a Double Gold at the highly acclaimed San Francisco World Spirits Competition. The distillery, led by former scientists and husband-and-wife team Melissa and Lee Katrincic, employs a unique scientific method in its small-batch distillation process to honor classic traditions with a contemporary twist to create drinks of the “new” South.
“We have been huge fans of Durham Distillery since its launch and couldn’t be happier to help ramp up consumer awareness,” said Clean CEO Natalie Perkins. “Few spirits makers win the industry and consumer accolades Melissa and Lee have in just the first 18 months of operation. Durham Distillery is a brand poised to break out, and we are excited to partner on the success to date and going forward.”
See the work here.